Marketing and PR
PR and Beyond
- Course Introduction:
Begin your journey with a comprehensive introduction to the course content, setting the stage for exploration into the dynamic realms of Public Relations (PR) and beyond. - PR and Marketing Dynamics:
Uncover key differences between PR and Marketing, understanding their complementary roles. Gain practical insights for effective navigation in the dynamic landscapes of both disciplines. - Navigating Traditional and Digital Platforms:
Acquire practical insights into navigating traditional and digital PR platforms, ensuring versatility in communication across diverse media environments. - Foundational PR Concepts for Beginners:
Tailored for beginners, this concise module provides a foundational understanding of key PR concepts and practices, laying the groundwork for a successful journey in the field. - Advanced PR Techniques and Specialised Services:
Building on fundamentals, delve deeper into strategic PR techniques and specialised services. Perfect for professionals seeking to enhance their expertise in the evolving landscape of PR.
Who takes this Course
Professionals Transitioning to PR
PR and Marketing Professionals
Content
-
Lecture 1: Intro
37 seconds -
Lecture 2: The Difference Between PR and Marketing
5 minutes 19 seconds -
Lecture 3: Convention PR vs. Digital PR
7 minutes 57 seconds -
Lecture 4: PR Services Part 1
10 minutes 25 seconds -
Lecture 5: PR Services Part 2
4 minutes 17 seconds -
Lecture 6: How Communication is Managed?
7 minutes 3 seconds -
Lecture 7: Proposals & scoop of work
3 minutes 45 seconds -
Lecture 8: Channels and Tools of Publicity
2 minutes 47 seconds -
Lecture 9: Guess What?
2 minutes 41 seconds -
Lecture 10: Key Takeaways
2 minutes 46 seconds
Meet your instructor
