Marketing and PR
Marketing Principles
In this course you will learn:
- Introduction to marketing and its role in business strategy.
- Exploring key marketing terms: needs, wants, demands, products, services, values, satisfaction, and markets.
- Customer-centric approach: Understanding and fulfilling customer needs and preferences.
- Impact of marketing on business success: Acquiring, retaining, and generating revenue from customers.
- Marketing vs. Selling: Building long-term relationships through value creation.
Who takes this Course
- Business professionals and entrepreneurs.
- Marketing professionals.
- Marketing students.
Content
-
Lecture 1: Intro
38 seconds -
Lecture 2: Marketing Concept
5 minutes 56 seconds -
Lecture 3: Marketing Terms (Needs, Wants, and Demands)
3 minutes 16 seconds -
Lecture 4: Marketing Terms (Products and Services)
3 minutes 5 seconds -
Lecture 5: Marketing Terms (Values)
3 minutes 1 second -
Lecture 6: Marketing Terms (Satisfaction)
4 minutes 2 seconds -
Lecture 7: Marketing Terms (Markets)
3 minutes 10 seconds -
Lecture 8: Marketing is Business
1 minute 45 seconds -
Lecture 9: Marketing vs. Selling
7 minutes
Meet your instructor
Ahmed Amin
As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year.
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share.