Marketing and PR
Introduction to Advertising
In this course you will learn:
- The copywriter's role and responsibilities.
- How to create a creative brief?
- The creative process.
- How to write and present your ideas?
Who takes this Course
This course is for students and fresh grads who want to start their careers as a copywriter.
Content
8 Lectures •
45 minutes 22 seconds
Introduction
Introduction
1
Lectures
-
Lecture 1: Intro47 seconds
Introduction
1
Lectures
-
Lecture 1: Intro47 seconds
The creative process
7
Lectures
-
Lecture 1: Who is the Copywriter?1 minute 41 seconds
-
Lecture 2: Creative Brief12 minutes 23 seconds
-
Lecture 3: Creative Process (Bayer Persona)5 minutes 10 seconds
-
Lecture 4: Creative Process (Treatment)6 minutes 9 seconds
-
Lecture 5: Rational5 minutes 42 seconds
-
Lecture 6: Tips about Content7 minutes 29 seconds
-
Lecture 7: Creative Process (Features)6 minutes 1 second
How to become a copywriter
The creative process
7
Lectures
-
Lecture 1: Who is the Copywriter?1 minute 41 seconds
-
Lecture 2: Creative Brief12 minutes 23 seconds
-
Lecture 3: Creative Process (Bayer Persona)5 minutes 10 seconds
-
Lecture 4: Creative Process (Treatment)6 minutes 9 seconds
-
Lecture 5: Rational5 minutes 42 seconds
-
Lecture 6: Tips about Content7 minutes 29 seconds
-
Lecture 7: Creative Process (Features)6 minutes 1 second