Marketing and PR
Creative Writing in Action
In this course you will learn:
- Know the difference between Content & Copy Writer.
- How to create perfect brief.
- Some rules for the writing process.
- How to choose the suitable brand voice for different campaigns.
- Keys success metrics of a campaign.
Who takes this Course
This course is for people who are interested in writing, digital marketing, content writing, copywriting, creating successful campaigns, and gaining creative ability in writing. This course provides you examples of different brand voices and discusses successful campaigns.
Content
-
Lecture 1: Intro
30 seconds -
Lecture 2: Understanding Marketing & Consumer Behavior
2 minutes 1 second -
Lecture 3: Content Writer vs. Copywriter
11 minutes 55 seconds -
Lecture 4: What is Creative Brief
12 minutes 23 seconds -
Lecture 5: Buyer Persona
5 minutes 1 second -
Lecture 6: Writing Process
10 minutes 1 second -
Lecture 7: Brand Voice
3 minutes 45 seconds -
Lecture 8: Key Success Metrics
3 minutes 26 seconds -
Lecture 9: Conclusion
24 seconds
Meet your instructor
Randa Moataz
Randa Moataz is the Founder of The Copywriter, a learning hub that provides authentic copywriting services with a light-hearted tone of voice tailored to the MENA region.
She started her career as a transcriber at Nielsen Research Company and eventually became the head of community management at Mortimer Harvey Egypt.
Throughout her career, Randa has worked with well-known brands such as Gourmet Egypt, Bosta, Khotwh, Tefal, Moulinex, Americana, Future Media Group (CBC), and Rawafed International School in KSA.
Her passion for copywriting led her to establish The Copywriter School, an edutainment learning hub designed for content creators and copywriters who seek professional guidance in the creative field. Randa believes that the key to effective copywriting is tapping into readers' emotions and understanding their needs.